Traveling back from NYC, I read the 07/27/17 Forbes’ article by Carmine Gallo, The One Job Interview Skill in Short Supply, According to Dirty Jobs’ Mike Rowe.

Rowe asserts that candidates who speak and write well get the job, and I say truer words have never been spoken.

As a professional mentor, I want to weigh in exactly how valuable this advice is but also to take it a few steps farther.

To build on Rowe’s thinking, the candidate who writes in her cover letter and resume and who speaks to the interviewer through the lens of meeting the interviewer’s needs gets the job.

Curated communication and wording are exactly what ProForm U pinpoints in prepping clients for the application process and interviews. This minute attention to detail separates those who land from those who do not.

Rowe advises enlisting a trusted friend or recording yourself via your phone to self-evaluate. For some this is a good start; however, DIY videos won’t help you make the cut. Here’s why: You’re measuring yourself against the stunted language standards of video presentation heard and seen across social media every day. Because we are all deeply immersed in the digital world’s abbreviated wording, it’s tough to self-evaluate your ability to articulate your point of view as it would be seen through the eyes of the interviewer.

If you’re truly serious about advancing your career, let me share a secret with you.

To get the offer, you need a trained ear and eye to assist you in perceptively evaluating and then anticipating the interviewer’s specific needs. Done well, this entails dissecting the interviewer, job description, organizational website and industry. Only then can you perceptively share (via cover letter, interview answers and specific word use) the skills you offer through the lens of interviewer needs. This is how you land that next job 99% of the time.

P.S., Don’t just take it from me. Read what my clients are saying about how changing your conversation can change your life.

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